WorldDealer, Inc. has over twenty-five years of retail automotive marketing experience and provides auto dealers with offline and online multi-platform marketing solutions. Our roots are in the ad agency business. WorldDealer was "spun-out" of GM's Largest Dealer Marketing Group ad agency. Now we combine traditional advertising methods with web-based marketing applications to create a more integrated and seamless communication approach for auto dealers. In this way, we can create leverage and synergy and insure that all your marketing efforts are coordinated and focused to create “one-voice” for your dealership.
Our Philosophy - The website is fast becoming the hub for the aggressive dealer’s marketing efforts. It can and should do all the heavy lifting because it can be changed on the fly to address market conditions and has the ability to feature a larger volume of content as well as more interactive content and greater variety.
It is also the most popular consumer destination for gathering information two weeks prior to the sale of a vehicle, according to CNW Research. But in most cases, you don’t see what is being advertised on TV, radio or print in a prominent position on the dealer’s website. If a dealer is advertising a vehicle le for $199 a month using offline media, the offer should be front and center on their website as well. If not, there is a significant disconnect and prospects simply slip through the Purchase Funnel.
