Search Engine Marketing/Optimization and VSEO
WorldDealer utilizes industry leading best practices to develop effective SEO and SEM advertising campaigns for its clients. We develop strategies for simple SEO and SEM campaigns as well as leveraging promotional messages from your offline advertising messages, new make and model campaigns, used car specific campaigns and campaigns driven off each unique vehicle in your inventory. Reporting includes search engine and key word rankings, page view and link reports, competitive reports and phone call tracking reports.
The majority of websites are found through search engines. Because "web searches" search databases of information rather than the web itself, you need to drive visitors to your site through the search engines' information databases.
Four out of every five Internet users say they use a search engine daily. Additionally, 80% of all surfers say they stop looking for a site after 30 results. The higher your site is positioned within a search engine or directory, the more traffic your site will receive. Optimizing your site and strategically submitting is a measurable/traceable method of attracting self-qualified customers.
Our Goal is to Increase the Quality of Car Dealers Website Traffic!
Search Engine Optimization has the lowest cost-per-sale/ acquisition than any form of advertising - online or offline! Costs are lower than pay-per-click (PPC), direct mailings, yellow pages, newspapers, magazines, radio, and television, yet SEO delivers exactly the kind of customers every business is looking for… customers that are actively looking for the products and services they have to offer.
We want to help you get the most out of your Automotive Web Site. As the goal of any website is to drive traffic but most importantly to Drive Qualified Visitor Traffic. Make the visit and location of your website a pleasure and easy to find.
Search Engine Optimization / Meta Tag Management
The process of making your web site friendly and realable to search engine and their HTML document readers ( Spiders Robots and or Crawlers).
Search Engine Optimization - SEO attempt to pursue qualified visitors to a site, and the quality of visitor traffic can be measured by how often a visitor using a specific keyword phrase leads to a desired conversion action, such as making a purchase.
SEO is marketing by understanding how search algorithms work and what human visitors might search for, to help match those visitors with sites offering what they are interested in finding.
Because effective SEO can require making changes to the source code of a site, it is often very helpful when incorporated into the initial development and design of a site, leading to the use of the term "Search Engine Friendly" to describe designs, menus, content management systems and shopping carts that can be optimized easily and effectively.
Keywords & Phrases - Popular / Day / Competitive/ Direct
Search Engines are commonly used by approximately 80% of the Internet users in today's market. Your potential customers are using Search Engines and Directories to find your site! Millions of searches are conducted each day on popular search engines by people all around the world. What are they looking for? How are they Looking? Most likely, with Keyword Searches, Popular Keywords, Day Keywords, Competitive Keywords and Direct Navigation.
Popular Keywords or Phrases (sophisticated phrases): Volume of queries over time, popularity of terms and popularity over time.
Example of a poular Keyword: Chicago Honda, Ford Tampa, Used Car Kansas City.
Best used as: copy / text onsite, page titles, descriptions, keywords.
Day Keywords or Phrase (elemetary terms) are as simple it sounds which are needed as text on site to better match for results on popular keywords and competitive keywords.
Example of Day Words are: Car, New Car, Used Car...
(Instead of or along side the generic programmer keywords as; Preowned Vehicles, Vehicle Inventory)
Best used as: on site with in alt images and navigation.
Competitive Keywords or Phrase "The Big Money Keywords" Unfortunately, these keywords are also extremely competitive, in many cases broad in nature.
Example of a cometitve Keyword: Ford, Chevrolet, Toyota, Honda... and simply your URL/Website address
Best used as: As much as you can, were you can, when it make sense.
Combining all theses techniques and keywords styles work together or complement to bring Quailty Traffic.
Another Source of Keyword search in Search Engine Databases:
Direct navigation - Domains typed directly with in the Search Bar on a Search Engine. Your webiste address, additional Domains registered
Best Used as: Fear of Loss, because you can.
Registration and Submission
Assures when potential or current clients use their favorite search engine, that they will be able to see your site when searching. WHY NOT BE FIRST? The first shot is the best shot! Wouldn't you agree?
Best yet, lead generation by your own Website will not influence the customer with third party products like Financing or Creditor Insurance, retaining your full front and back end potential.
Give your company the advantage of a low-cost method of driving self-qualified Real Traffic to your website as well as out positioning the competition.
Ultimately, positioning depends on the search engines themselves; and what algorithms they use to rank a site based on key phrases. This is an ever-changing world of technology, with a little mystery thrown in to get the Real Traffic.
Because search engine ranking criteria is always changing, Automotive Search Engine Optimization cannot be thought of as a one time fix-it-all type of solution. It requires ongoing maintenance and dedication to understanding how search engines locate, retrieve, index, list, and rank findings. Professional ethical SEO requires time, dedication, and committment.
Video Search Engine Optimization:
Did you know? 81% of respondents said seeing a video vehicle review would impact their buying decision" - The Auto Channel
Automotive News lists this technology as one of the top 10 "coolest" at this year's NADA Convention.
"Not only are video results increasingly common in Google's search results, but your videos stand a much better chance than your text pages of being shown on the first results page." - Nate Elliot/Forrester Research
Check out our new Video Package....or CLICK HERE FOR EXAMPLES
- New Vehicle Test Drives
- Video Search Engine Optimization (VSEO)
- Showroom DVD
- Email Video Test Drives
- Dealer Showcase Video on You Tube
- Dealership YouTube Channel
With more car shoppers than ever turning to the search engines, it is important for dealers to shift a larger percentage of their advertising budget to search engine marketing.
One of the more compelling reasons for doing search marketing it is the only media that utilizes a true pull tactic vs. other forms of media that are a push.
Search engine marketing uses a PULL tactic, displaying an ad to a consumer only after they have typed in a search query qualifying them as a potential customer.
Although search engine marketing can yield great results, there are a number of challenges to dealers doing it themselves.
Your account is managed by a team of search marketing experts who specialize exclusively in automotive. Some of the benefits include:
- Top ad placement across all major search engines targeted only within your local market.
- The development of keywords, daily account management and campaign optimization.
- The ability to use our search marketing experience and apply it across various profit centers of your business including: New and Used sales, Finance and service & parts.
- The monitoring of all national sales events so that your ads reflect the current promotions.
Our SEM programs are designed to connect local dealers with serious car shoppers in their local area who are interested specifically in the makes and models they represent.
Benefits of working with WorldDealer SEM
- Efficiently put your marketing dollars to use and sell more cars.
- Reach car shoppers in your market that are researching the franchises you sell.
- Utilize our vast experience within the automotive industry that enables us to bring innovative solutions to complex marketing problems.
- Through one source, have access to an innovative mix of display advertising, lead-gen and search marketing programs designed to deliver results.
- Experience the industry's best customer service.
Let us take the headache out of your search marketing efforts and get your sales people back to what they do best. selling cars. Contact Dan Ferguson at 866-485-8800 or email dan@worlddealer.net
