Trade-In Assistance Program

What is TAP?

– TAP is a multi-channel dealership advertising campaign that combines the targeted accuracy of traditional direct mail to your existing owner base with the power of the web.

How does it work?

– Your customers receive a mail piece that offers them 120% trade in value (relative to Fair KBB value) for their current vehicle. Customers must visit www.tradeinprogram.com and enter their PIN and vehicle information which creates a lead for you to follow on. As many as 20% of these customers will schedule their own appointments online without your sales staff lifting a finger. It gets better...you will recieve a database with detailed customer information including customer name, phone, email, and trade-in details. We also track and provide you with the customer's actions on the email piece (did they visit your website, schedule their own appointment, print out coupons, etc.). This database is updated in real time and provides you with an amazing telemarketing list...we'll even provide you with proven phone scripts and training to close as many of these in market car buyers as possible. TAP also includes a dealer branded micro-site that further explains the program to your customers, and includes special vehicle offers and coupons.

Testimonials

The TAP Program has been an overwhelming success for our dealers since we created the program last fall. We've had several clients repeat the program 2 and 3 times based on the results they've received...not to mention the fact they are still selling cars from the original database of customers that the TAP program generated for them initially. Here's what some of our clients had to say about TAP:

• "Very pleased with the TAP program we ran here at Honda. We've had 68 showroom "TAP" ups so far 80% of the were incremental for us. I believe we will sell additional units from what we are working at this time. The other benefit is it has shown myself and sales management that we need to train our sales team better with their phone skills. The taped phone calls I listened to were embarrassing to say the least at first. We also have plenty of calls to make from the remainder of the manifest . We have began that effort as well and look forward to some additional business from those calls."— Suburban Honda Dealer- 177 trade ins (leads) and 35 scheduled their own appointments...2 week campaign!

• "TAP was by far the best advertising program we ran all year. Within the first week we had over 70 leads and 12 of them set their own appointments for test drives! The best thing about this program is the quality of lead that it generates...when you get trade in information and the new car that the customer wants, it's easy to close the deal...especially with the phone scripts provided. We sold 26 cars from our first go around and are still working the list to sell more. We've done it twice in 3 months and wish we could do it every month. Highly recommend to other dealers (as long as they're not in our market)".— Metro Hyundai and Cadillac dealer - combined results 255 trade ins and 39 scheduled their own appointments...2 week campaign!

• "The momentum it created in November was fantastic! Definitely unique and different. It cut through the clutter of other ads, and said something that caught people's attention. We actually had MORE traffic in November, when we ran it, than in August, which is when Clunkermania hit. Anything that works is worth trying, and it could be run twice yearly and be very effective and powerful."— Metro Subaru Dealer - 152 trade ins and 18 scheduled their own appointments...2 week campaign!