WorldDealer provides TV Stations with an integrated, multi-platform automotive marketing solution that develops incremental revenues from local car dealers and dealer associations through the use of convergence media packages.
We integrate our proprietary vehicle/dealer search tools and unique inventory ads and VOD ads into your website or custom design an automotive solution to give your dealers a results oriented, multi-platform program.
For more details, or to discuss your specific needs, call Paul Accinno at 866-485-8800
WorldDealer provides complete turnkey automotive web-based marketing solutions for TV stations
- See Sample Site!
- Inventory Ads and Video Text Link Ads
- Complete Auto section site design including all new and used inventory updated daily, multiple photo display, secure quote forms, appraisal forms, finance applications, vehicle locator, build, research and compare vehicles and toll free tracking numbers.
- Detailed monthly reporting including site activity, leads, click thrus, phone logs and vehicles printed.
- Search Engine Optimization and Search Engine Marketing
- Micro site design and integration for Tier 2 Ad Groups
- Individual Dealer and Tier 2 online shopping tools including inventory ads and searchable ads for one-click access to inventory
- In market training for Managers and AE’s and dealer visits
- Creative production including TV commercials and online ads
- Individual Dealer Websites to integrate communications and enhance partnership with dealers
- Marketing consulting services for key dealers
WorldDealer in The News:
Auto Advertising: Getting More Than Your Fair Share - Webinar
Two nationally known auto advertising consultants; Paul Accinno and John Tkac, will share strategies and tactics to capture Q4 auto ad dollars now!
Is your station prepared to get more than your fair share? Now's the time to act. Cash for Clunkers is history. What will you and the dealers do next? These are actionable strategies that you can hear today and sell tomorrow! Start earning additional revenue immediately.
Examples of the topics covered include...
o The "Last Man Standing" and "First Strike" Strategies
o Attacking "The Other" Budget
o Using Dealer Cash
o Creating Impact
o Hot Creative Examples that you can use
o Driving traffic to the dealer's website
o Current industry spending and sales
o Used Car Marketing
o And much more....
WorldDealer Launches new TVCARLOTS.com to help TV stations develop multi-platform media partnerships with local dealers and dealer ad groups.
Noll & Associates Satellite Seminar - "Changing Automotive Landscape" Presented by Paul Accinno, President/CEO WorldDealer, Inc.
WorldDealer Advertising - WorldDealer launches auto advertising division to provide multi-platform marketing services to auto dealers.
SELLING TO THE CAR DEALER: Moderated by Scott Heath, GSM, KSWB-TV (San Diego), this session will feature Paul Accinno, President and CEO, WorldDealer Inc.
Special Events TVB Webcast
Presented by Paul Accinno, President and CEO, WorldDealer
“Developing Dealer Relations” and “Convergence Media” (Contact WorldDealer for presentations)
Atlanta, GA - Paul Accinno President/CEO of WorldDealer is guest speaker on advertising panel at Cox Automotive Summit.
New York, NY - TVB President Chris Rohrs announced that a special breakout session has been added to the Television Bureau of Advertising's Annual Marketing Conference. The session - "Selling to the Car Dealer in a Multiplatform World" - will be led by Paul Accinno, a leader in the auto marketing industry.
Dallas, TX - Paul Accinno, President/CEO of WorldDealer is Key Automotive Speaker at Nexstar Management Conference. Nexstar CEO, Perry Sook says, "Your comments were insightful, helpful and timely. The evaluation forms collected at the end of the meetings showed your session to be rated among the highest of our conference".
Seven Springs, PA - Paul Accinno addresses Sinclair Regional TV group on Automotive Advertising..."One of the best we've seen, very, very informative - Bob Skiviat Business Development Manager.
New York, NY - Gary Belis, VP - Communications, TVB..."Our post survey showed that one of the highest-rated sessions at last April's TVB conference was the Auto Breakout, led by Paul Accinno, president and CEO, WorldDealer, Inc. That being the case, we decided to bring him back -- via webcast" September 20th and October 3rd!
