A dealer, by advertising via text marketing, will build a database of customers that are interested in the service or sales offers.  The dealer can then use that database of willing purchasers to send them exclusive offers and promotions.  Recipients of those text offers can come into the store and present their offer / coupons right on their cell phones for redemption.  Recipients will often forward those offers to friends and family, broadening exposure and eventual sales results.

 

 

The benefits of including mobile marketing in your overall marketing strategy are numerous: 

 

1.       Speed: Text messages are received virtually immediately, making it the ideal solution for distributing information, whether that information is coupons for products, time-sensitive information, or anything else than can benefit a business through timely delivery.  

2.       Readability: As 94% of all text messages are read, your marketing message will be seen by virtually all of the subscribers in your SMS program. 

3.       Qualified Recipients: Since your subscribers have opted-in to receiving your offers and promotional messages, you know they have an active interest in your business, and your products.

4.       Flexibility: With text messages sent and received within minutes of starting your campaign, you can use mobile marketing for ad-hoc purposes, such as driving traffic to your store on slow nights (“Make a purchase within x hours, and receive a xx % discount!”), or clearing out overstock items before end of month.  This is the new “Blue Light Special”!

5.       Range of Use: Mobile marketing can be used for a wide range of purposes:  announcing new product, one-day specials, new store openings, special events…etc.  Subscribers can be treated as an exclusive group for offers and information that only they have access to, increasing loyalty, purchases, and speed of communications. Once a car is purchased they can synchronize their texting with their car (3 months - text blast(oil), 6 months (tire rotation), 1 year (10,000 mile check up)