2012 HOT TIPS
TRADITIONAL MEDIA vs DIGITAL MEDIA:
It's Not an Either/Or Decision
Excerpt from AutoSuccess Magazine - October 2012 Issue
By Paul Accinno, C.E.O. WorldDealer, Inc.
A lot has been said about the new Zero Moment of Truth (ZMOT) model and how it has turned the old “purchase funnel” literally on its side. ZMOT describes the auto purchase process as a more linear process than a funnel. It starts with “Stimulus,” in the form of TV or other traditional media.
Next is the “Zero Moment of Truth,” when most shoppers begin their research. The “First Moment of Truth” is when shoppers actually enter the dealership and, finally, the “Second Moment of Truth” is when they experience the vehicle/dealership and share with others. READ FULL ARTICLE
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Paul Accinno, C.E.O. of WorldDealer, shares his thoughts on developing a marketing strategy for today's marketplace with podcast host Thomas Williams of AutoSuccess Magazine. This informative discussion can be heard at: www.autosuccesspodcast.com
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This year ExactTarget (a global Software as a Service Provider SaaS) conducted research to determine the change in preferences for Personal Communication VS. Permission-Based Promotions. They were tracking how people prefer to communicate with each other versus how they prefer to receive offers and ads. Text Messaging increased from 16% to 36% for Personal Communication between 2008 and 2012, while Email dropped from 66% to 45%. However, for Permission-Based Promotions consumers chose Email marketing 77%, up from 72%, VS. 5% for Text Messaging, up from 1%. The bottom line is while our preference for personal communication is quickly leaning towards Text Messaging, we still prefer ads over Email overwhelmingly. WorldDealer has just launched a new Email Marketing Program where we "model" your existing data base (meaning we look at who currently buys cars from you) and match it to a geo-targeted data base in your area to come up with the "ideal" prospect. We're so excited about this new program WE WILL GUARANTEE RESULTS! If you would like more information about this program call us at 866-485-8800 or at info@worlddealer.net
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