Search Engine Marketing/Optimization
The majority of websites are found through search engines. Because "web searches" search databases of information rather than the web itself, you need to drive visitors to your site through the search engines' information databases.
Four out of every five Internet users say they use a search engine daily. Additionally, 80% of all surfers say they stop looking for a site after 30 results. The higher your site is positioned within a search engine or directory, the more traffic your site will receive. Optimizing your site and strategically submitting is a measurable/traceable method of attracting self-qualified customers.
Optimal search engine positioning requires a persistent approach that is well integrated with your design, Internet marketing and traditional marketing strategies. Site information architects and web designers/programmers develop sites with many usability and technical requirements in mind.
Search Engine Marketing/Optimization is designed to focus on a variety of activities generating a highly targeted stream of traffic to your website. This builds a foundation upon which your successful online advertising effort is based. Successful submission of a website ensures that a link to your website is included in the top search results returned by a search engine for the keywords and phrases that are most important to you.
Successful search engine marketing/optimization requires thorough knowledge of:
- Keyword Analysis: Specialized information from search engine keyword databases of keyword search patterns of Internet users combined with the product services and information available on automotive dealership websites. Along with monitoring search engine-based algorithms ensures the best key phrases, and positions those key words and phrases in the most appropriate locations for the best results.
- SEO: Meta Tag Management – preparing, placing and updating specialized information for search engines and directories to provide the best possible ranking/visibility available.
- SEM: You establish a monthly budget; we write the ads and bid on the key words to maximize your exposure on a pay-per-click basis. We work with Google, Yahoo, MSN and all the major Search Engines.
- Site Submission Techniques: Hand posting to the top search engines and directories continually.
- Position Reporting: Reporting Search Engine visibility monthly -- showing current positions with measure.
Benefits of search engine marketing/optimization
- Complements your current advertising
- Reduction in the overall cost per lead
- Consumer finds more accurate results in a shorter period of time
Visibility Positioning depends on the search engines themselves and the algorithms they use to rank a site based on key phrases. This is an ever-changing world of technology, with a little mystery; but with the proper knowledge obtained from the source, hand posting and the careful watch of the Search Engines and Directories, top visibility placement is achievable.
