Search Engine Optimization and Search Engine Marketing are essential to any digital marketing strategy. Our job as a marketing partner is to drive as much qualified traffic to your website as possible; and then convert those visitors into email, phone, or walk in traffic. It seems simple, but there is a great deal that goes into beating the competition and dominating the search engines. Here’s how we do it:
All WorldDealer websites come standard with Advanced SEO and Reporting. We designed the very framework of our websites with the help of our trusted SEO Partner. The website framework allows for easy changes and a strong infrastructure required to suit our needs in managing SEO. Our clients consistently outperform the competition given equal circumstances.
WC3 Standardization - WorldDealer Sites conform to WC3 standards, the World Wide Web Consortium (http://www.w3.org/), who set the standards by which Web Technology must adhere - most sites do not adhere to strict WC3 standards - which puts them at a disadvantage to WorldDealer websites as Google will rank sites that conform to these standards above non standard sites. Reduced reliance on flash to improve SEO friendliness - Front loaded site-text to increase visibility to robots without interfering with site aesthetics.
Pages on the fly - Custom pages have been replaced by "Pages on the Fly" - These pages are unlimited whereas the previous custom pages were restricted to 8. These pages have unique descriptive key-word rich URLs that help with SEO indexing and can increase site depth, both are important to Google rankings.
Keywords in URLs and directory structure help the search engines find your relevant pages first. These URLs use common words and phrases that are searched for by users. Certified Vehicles are treated as their own classification (separate from new & used - but still available in the used searches) and have much more robust search tools when compared to most platforms.
Unique Inventory URLs - Each vehicle in inventory has a unique, key word rich URL - these URLs stay in the system even after the vehicle is sold - that way if they are indexed by Google and a user clicks on it - there will not be a dead link, instead the user is informed the vehicle has been sold and the system suggests similar vehicles that currently are in stock. This adds site depth - as well as prevents dead links from Google and is quickly becoming the automotive industry standard for websites displaying inventory - These URLs use common words and the vehicle's location to help increase the likelihood that a user will see your vehicle in your area before your competitor - this is called Geo-targeting.
Link Map - Links from portal sites to top level pages on sub-sites to increase link sharing between related sites.
Fully Customizable Footer links – Footer links carefully chosen and can be changed categorically based on what page the user is viewing.
Real Time Reporting System - Allows you to evaluate your keyword rankings on all major search engines; showing current positions with measure (gaining or losing position). You can also evaluate your competition with Competitive Analysis Reporting. These reports indicate which keywords your competition is gaining or losing ground on.
Where do you put your ad dollars on search for the best results? Our technology puts the dollars where they deliver more for less, based on fact, not opinion. Our proprietary technology allows us to focus on Cost Per Lead (CPL) as opposed to most other providers’ Cost Per Click (CPC) data. This is important if you want to maximize your SEM budget. Our goal is to maintain your budget and deliver more and more qualified leads each month. We’re able to do this by figuring out which keywords and phrases deliver leads to your dealership as opposed to those phrases that simply result in traffic. With this knowledge, our Conversion Based Optimization technology allows us, in real time, to put more budget towards the keywords, the search engines, the times/days, and the ads that are generating more sales. The result is maximum ROI.
Here are a few other ways our system is different:
- ROI focused campaigns maximize contacts, calls and results
- Proprietary algorithmic systems provide far more campaign insight than traditional AdWords campaigns
- IP Targeting on all site visitors
- Reallocation of funds from actionable items in REAL TIME on Search / Content / Display / Social / Mobile
- Algorithmically managed cost-per-click for maximum efficiency
- Use of highly directed, A/B tested ad copy delivers higher quality scores, lower CPCs and more visitors who perform preferred actions
- Advanced pass-thru site proxies require no additional coding and cannot negatively impact organic ranking
- Advanced Click Fraud Alerts/Protection
- Mobile Search - Targeted Results on HTML Phones, iPhones, Android Phones, Android Tablets and others
Conversion Based Optimization – we focus on the keyword phrases that deliver leads
Conversion Based Optimization – we focus on the days of week and time of day when most leads are generated.
Phone Lead Reporting includes call recording and customer demographic info: